GTM AdTech/Martech
Launch in Spain
What
we do
We help international AdTech and MarTech companies successfully enter the Spanish market through fractional Go-To-Market leadership, reducing risk, accelerating traction, and building a scalable foundation before committing to a full local team.
Expanding into Spain offers strong growth potential — but entering without local knowledge, network, and execution capacity can be costly and slow.
Companies often:
- Invest heavily before validating demand
Lack local positioning
Struggle to build early pipeline
Delay revenue generation
Our solution
A structured fractional GTM model that allows companies to:
✔ Validate the opportunity
✔ Localize positioning and messaging
✔ Build pipeline and partnerships
✔ Generate first revenues
✔ De-risk expansion before hiring
All with low fixed costs and flexible engagement
-
Phase 1: Market Validation (Months 1–2):
- Define opportunity, positioning, ICP and GTM roadmap.
- Outcome: Go / No-Go decision and clear plan -
Phase 2: Fractional GTM Execution (Months 3–9):
- Act as local GTM leader building visibility, pipeline and first deals.
- Outcome: First revenues and validated GTM motion -
Phase 3: Team Build & Transition:
- Hire and onboard local team once traction is confirmed.
- Outcome: Scalable local structure.
-
Success metrics:
- Tier 1 meetings secured
- Qualified pipeline created
- Pilot programs
- Revenue generated
- Strategic partnerships built
- Cost-to-validation efficiency